Climate Central: Arctic Ice Loss Infographics
TELLING THE STORY WITH GRAPHICS
People relate to massive numbers when you give them some context. With this in mind, Chop Shop Studio produced several infographics to help Climate Central illustrate their point. Starting with an interactive Ice Map that allowed users to email an animated graphic to a friend which revealed how deep the Greenland ice loss would be if dumped on their own state. For instance, an estimated annual loss of 177 billion metric tons of ice from Greenland over the period 2004-2007 when converted to a snowfall equivalent would translate to a whopping 30' falling on the state of Alabama.
Static Graphics (below)
Illustrating Arctic ice loss in a familiar way. From the danger of a skater careening down a thinning ice sheet to the shedding of state-sized volumes of 3' sheets of ice.