Fresh Pastry Stand

 

Brand & RETAIL Identity

Fresh Pastry Stand worked with Chop Shop Studio to establish a new identity for their growing business. What originally started as a modest Etsy shop has blossomed into a thriving business thanks to recent attention from the likes of Martha Stewart, Fab.com and even Bob Villa. But if you are looking for delicious high-calorie pastries, you will have to look elsewhere because this stand only serves out home design goods in the form of molded candles, tea towels and high-grade soaps. In addition to the logo, CB also designed all the branded boxes and packing supplies needed to turn this hand-made Etsy shop into a real player.

Retail Materials (above)

The brand had several retail needs once the logo was completed; boxes of various sizes, matchbooks and tissue wrap. 

Box Layout (below)

Each box had to be laid out and constructed fully decked out with the brand ID and messaging.

This is the large-flat box layout for items such as tea-towels.