We were brought on to re-think and help drive more visitors to download the free trial version. While adhering to the site’s overall identity, Chop Shop Studio (then Chopping Block) drove up downloads by 30% by improving the photography and overall concepts of the various ongoing campaigns. Later we applied the same approach to a brand new suite of mobile apps designed to extend Photoshop’s abilities to the user’s tablet device.

Website (above)

The studio was responsible for the spash page for (click for full view) and also worked with Adobe on the final language and overall concept.

Hero Images (below)

Several “hero” images were created for the splash page to keep it fresh. All four images are to promote the iOS version of Photoshop Express.

Additionally, the studio also produced promotional imagery for three new Adobe apps Easel, Lava and Nav.