Brand Identity for Qelavi
In 2009, Oilily in the US split from the European based organization to form Qelavi. A boutique clothing chain presenting a unique mix of products from innovative European designers. Chop Shop (then Chopping Block) was brought on to reimagine their new identity.
The studio was responsible for all kind of print materials from traditional stationery, to point-of-sale items such as sale tags, shopping bags and more.
Point-of-sale concepts included a mix of sketches & graphics exploring not only the layout and design, but also the potential form that the physical objects would take such as die-cut, folding, materials, etc.