Brand Identity for Qelavi

In 2009, Oilily in the US split from the European based organization to form Qelavi. A boutique clothing chain presenting a unique mix of products from innovative European designers. Chop Shop (then Chopping Block) was brought on to reimagine their new identity.

A muralist painted the logo inside and outside of the Beverly Hills location.

Print Design

The studio was responsible for all kind of print materials from traditional stationery, to point-of-sale items such as sale tags, shopping bags and more. 

Material Exploration

Point-of-sale concepts included a mix of sketches & graphics exploring not only the layout and design, but also the potential form that the physical objects would take such as die-cut, folding, materials, etc.